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Should you be using AI to accelerate your business? We’ve done the homework for you.

With the recent launch of ChatGPT, there’s a huge interest in adopting AI and its possible impact on businesses.

If you’ve even dipped your toe in the water, you are likely to be blown away by the opportunity to exponentially increase your efficiency. However, before getting too excited about the features and benefits AI could bring, it’s worth evaluating the pros and cons.

I’ll start by running through the concept and available options;

What is AI and what capabilities does it have?


AI or Artificial Intelligence has been around since the 1950s but has only recently become widely used and popular.

1. AI is being used in many everyday situations, such as chatbots, image and speech recognition, including virtual assistants like Siri or Alexa

2. AI is also being utilised in fraud detection, cyber security, transport optimisation, self-driving vehicles, predictive maintenance, weather forecasting, and much more.

3. AI systems can outperform human experts in certain tasks, such as image and speech recognition.

4. AI algorithms are being used to create original art and music.

5. AI is also being used in the medical field for disease diagnosis and drug discovery.

6. More interestingly for small or medium businesses, AI is now replacing human interactions with clients, writing content, producing images, and even videos.

These images were shown at an event recently, the shocking, even scary fact is that not one of these is a real person

Advantages of using AI in a small to medium business


1. Improved Efficiency: AI tools can automate routine tasks, freeing up employees to focus on more strategic tasks. This results in faster processing times, lower error rates, and improved productivity.

2. Better Customer Experience: AI can help you provide personalised experiences for your customers, through chatbots and virtual assistants, for example. This can result in increased customer satisfaction and loyalty.

3. Data-Driven Decisions: AI tools can analyse vast amounts of data, spot patterns or trends very quickly and provide actionable insights that can inform business decisions. This can result in improved decision-making and reduced risk.

4. Cost Savings: By automating routine tasks, AI can help reduce labour costs, freeing up resources that can be invested elsewhere in the business

So, will AI reduce staffing requirements?


Predictions have been made that AI will be replacing white-collar workers and there is no question that developments will disrupt the workplace as we know it. Nevertheless, it would be prudent to exercise caution.

Are there any disadvantages to embracing the use of AI in your business?


1. The first and obvious disadvantage is a big one! Lack of personality or creativity: AI tools are only as good as the data they are trained on. While they can automate routine tasks, they cannot think outside the box or come up with creative solutions. (Remember a huge part of your marketing is the personality that shines through and this is the reason people want to deal with you rather than your competitors)

2. AI tools can be expensive to implement, requiring significant investment in hardware and software.

3. Threat of job losses: As AI automates routine tasks, it could result in job losses in certain areas of the business. This can be a significant concern for employees and may impact company morale.

4. Bias: AI algorithms are only as unbiased as the data they are trained on. If the data contains biases, the AI tool may produce biased results, which can negatively impact business decisions. Experimentation with ChatGPT for writing job adverts and feedback for employees demonstrated inconsistency and bias.

5. Lack of accuracy and current information, ChatGTP responded to my question about an event that had recently taken place as follows: “I’m sorry, as a language model AI trained by OpenAI, my training data only goes up to 2021 and I do not have information on specific events that may have taken place during 2023.” I was happy enough with this response but it means that many answers must be checked for accuracy given that it is using data that is 2 years out of date.

6. Data Privacy Concerns: As AI tools collect, store, and analyse vast amounts of data, there are genuine concerns about data privacy and security. Businesses must ensure that they have appropriate measures in place to protect sensitive information. I would recommend you apply the same principles as you would to social media, never give any information that you wouldn’t be happy to share with anyone.


Artificial intelligence can result in an inability to determine fact from fiction.
Remember Chat GPT is still in Beta so it isn’t really ready for widespread use, you may experience messages like these

How to use AI


• Clearly define the problem you’re trying to solve with AI.

• Choose the right AI tools and technology that suit your business needs.

• Ensure the data used to train the AI models is accurate, diverse, and ethical.

• Invest in security measures to protect sensitive data.

• Continuously monitor and assess the performance of AI systems.

• Collaborate with experts and industry leaders to stay updated.

• Foster a culture of innovation and embrace new AI-based technologies.

• Experiment with prompts to achieve the results you are looking for.

What not to do with AI


• Don’t use content from ChatGPT without checking for accuracy or without using your personalisation.

• Don’t use AI just for the sake of using it.

• Never rely on AI to make decisions without human intervention.

• Always be aware of data privacy and security concerns.

• Don’t ignore the ethical implications of AI.

• Remember the limitations, AI can’t solve all your problems.

In conclusion


Artificial Intelligence has potential benefits and drawbacks. It’s important to carefully consider both and weigh them against your business goals and priorities. Whatever we think about AI currently, it is the future and there is no doubt it will play a part in every business sooner or later.

We’ll be keeping our eyes peeled for developments and the implications for small and medium businesses and we’ll be updating you as soon as the possibilities become clearer.


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